Top 9 Call Tracking Software Solutions for Improved Business Insights

9 Best Call Tracking Software

If you’re looking to optimize your marketing efforts, boost your customer service, or enhance your business’s overall performance, call tracking software can be a valuable tool in your arsenal. Call tracking software allows you to monitor and analyze phone calls, enabling you to make data-driven decisions and improve your business’s success. In this article, we’ll explore the nine best call tracking software solutions that can help you take your business to the next level.

What Is Call Tracking Software?

Before we delve into the best options, let’s understand what call tracking software is and how it can benefit your business.

Call tracking software is a technology that assigns unique phone numbers to different marketing channels or campaigns. When a call is made to one of these numbers, the software records and analyzes various call details, such as the source of the call, call duration, and caller information. This data can be invaluable for assessing the effectiveness of your marketing strategies, improving customer service, and increasing your ROI.

1. CallRail

  • Features:
    • Call recording and tracking
    • Dynamic number insertion
    • Keyword-level tracking
    • Integration with popular marketing tools
  • Why Choose CallRail? CallRail is a versatile call tracking software that offers a wide range of features to help businesses gain insights into their call activities. It’s known for its user-friendly interface and robust reporting capabilities.

2. RingCentral

  • Features:
    • Virtual phone systems
    • Call routing and forwarding
    • Business SMS
    • Video conferencing
  • Why Choose RingCentral? RingCentral is a comprehensive business communication solution that includes call tracking features. It’s ideal for companies looking for an all-in-one communication and call tracking platform.

3. Invoca

  • Features:
    • Call analytics
    • AI-powered call tracking
    • Integrations with marketing platforms
    • Real-time call data
  • Why Choose Invoca? Invoca is a robust call tracking solution that leverages AI to provide in-depth call insights. It’s suitable for businesses focused on optimizing their marketing campaigns and customer interactions.

4. CallTrackingMetrics

  • Features:
    • Call routing and IVR
    • Multichannel call tracking
    • Keyword-level attribution
    • Reporting and analytics
  • Why Choose CallTrackingMetrics? CallTrackingMetrics offers comprehensive call tracking and routing capabilities, making it a top choice for businesses seeking to maximize their marketing efforts and streamline call management.

5. Marchex

  • Features:
    • Conversation analytics
    • AI-driven insights
    • Customizable reporting
    • Integration with CRM systems
  • Why Choose Marchex? Marchex focuses on conversation analytics and AI-driven insights to help businesses understand and improve the quality of their customer interactions.

6. DialogTech

  • Features:
    • Call scoring and analysis
    • Automated call routing
    • Integrations with marketing platforms
    • Voice recognition
  • Why Choose DialogTech? DialogTech provides a range of features for tracking and analyzing calls, helping businesses make informed decisions based on customer conversations.

7. Infinity

  • Features:
    • Visitor-level call tracking
    • Call recording and evaluation
    • Integration with CRM and analytics tools
    • Customizable reports
  • Why Choose Infinity? Infinity’s call tracking software is designed to provide visitor-level insights and is a good fit for businesses aiming to understand customer journeys.

8. CallSourced

  • Features:
    • Call recording and transcription
    • Review management
    • Lead scoring
    • Integration with CRMs
  • Why Choose CallSourced? CallSourced is a call tracking solution that not only records calls but also helps manage reviews and score leads, making it suitable for businesses that value online reputation management.

9. PhoneWagon

  • Features:
    • Call tracking numbers
    • Call recording
    • Text messaging
    • Integrations with popular platforms
  • Why Choose PhoneWagon? PhoneWagon offers simple and effective call tracking solutions for businesses of all sizes. Its user-friendly interface and robust features make it a popular choice.


Call tracking software can significantly enhance your marketing and customer service efforts. The best solution for your business will depend on your specific needs and goals. Whether you’re a small business or a large enterprise, these nine call tracking software options can provide the insights and data you need to make informed decisions and drive your business forward.